THE 2023 REPORT
01
more, more, more
02
on the basis of gender
03
sex for the ages
04
anxxxiety
05
SEX ISN’T SELLING
The 2023 Report
We think about it, talk about it, dream about it, Google about it—yet somehow we’re still in the dark when we turn off the lights. In short, we can’t seem to find the spot when it comes to starting the conversation about sex.

So, Hims & Hers went deep under the covers, conducting a 3,688-person, nationally-representative study* and a series of in-depth interviews with experts to get to the bottom of this top-of-mind topic. The Sex Report is a first-ever report based on that data that shares the naked truth about our sex lives—(un)covering everything from realities, perceptions, and myths to our fears, fantasies, and fetishes.

Let’s get it on.
Theme 01
Intro
How much sex are
we really having?
Most of us feel that “everyone else” is having better, hotter, and simply more sex than we are. But when we think about improving our own sex lives, we’re less interested in how much and more in what kind—wanting to explore trends, toys, and fantasies.
MYTH 01
Myth
Everyone’s
Everyone’s having
having more
more sex than me.
sex than me.
Reality
Everyone’s
Everyone’s worried
worried that
that everyone’s
everyone’s
having more sex
having more
than them.
sex than them.
21% of Brits haven’t had sex in the past month, but 98% assume everyone else has.

81% of Brits assume other people have sex once a week or more, but only 45% of them actually do.
21% of Brits haven’t had sex in the past month, but 98% assume everyone else has.

81% of Brits assume other people have sex once a week or more, but only 45% of them actually do.
MYTH 02
Myth
Brits want
Brits want to
to have
have more sex.
more sex.
Reality
Brits want
Brits want to
to have
have different sex.
different sex.
74% of UK respondents don’t name “having more sex” as something they’d like to improve about their sex lives. Instead, 67% are interested in sex trends they haven’t tried yet like voyeurism, sugar relationships, and solo polyamory.
Theme 02
Intro
How men and
women get it done
It’s no surprise that we want different things at bedtime. Men want to explore fantasies, women want to explore realities (as well as, well, sleep). While the female orgasm is often considered tricky terrain, they’re not the only ones struggling to reach their climax.
MYTH 03
Myth
Men want sex,
women want
romance.
Reality
Everyone
Everyone wants a
wants a little
little tenderness.
tenderness.
Women do tend to be more grounded, with 38% percent preferring the realities of actual relationships to sexual fantasies, while only 16% of men say the same.

While women get more pragmatic about sex as they age, it seems that men become more romantic. 65% of men 55+ say they choose fantasies and 92% of women 55+ choose realities.  
MYTH 04
Myth
Only women
fake orgasms.
Reality
Everyone
Everyone does.
does.
About 8% of men have never orgasmed and 31% of men fake orgasms from time to time.

26% of men say it’s “difficult or impossible” for them to orgasm during penetrative sex.
Theme 03
Intro
The stats on
generational gaps
The most pervasive assumptions about sex with age are that men can’t get it up and that women don’t want to. In reality, erectile dysfunction impacts men of all ages (with Gen Z men being twice as likely to experience sexual dysfunction than older men) and women are still extremely sexually interested (maybe even more so) as they get older. We also happen to be on the cusp of a new sexual revolution, led by a new generation.
MYTH 05
Myth
Male sexual
Male sexual
dysfunction
dysfunction happens
happens
after 40.
after 40.
Reality
Sexual
Sexual dysfunction
dysfunction
can happen at any age.
can happen
at any age.
85% of respondents believe that male sexual dysfunction is related to age, and almost one fifth of people (18%) believe that sexual dysfunction for men isn’t physically possible before 40.

But 59% of all men have experienced at least one type of sexual dysfunction (including ED, premature ejaculation, performance anxiety, and low sex drive) in the past year. You do the maths.
MYTH 06
Myth
Older women
Older women don't
don't want to
want to have sex.
have sex.
Reality
Older women
Older women want to
want to have
have sex, but aren't.
sex, but aren't.
23% of women aren’t having sex right now compared to 18% of men, and half of Boomer women aren’t having sex compared to one quarter of Boomer men.

80% of women 45+ who aren’t having sex want to be.

61% of Gen X women and 47% of Boomer women are interested in learning more about one or more sexual topics.
MYTH 07
Myth
The sexual
The sexual revolution
revolution
ended in the 70s.
ended in
the 70s.
Reality
A new one is
A new one is just
just getting
getting started.
started.
Gen Z women are, statistically, the most sexually curious demographic.  23% do not identify as heterosexual, as compared to just 13% of women in the UK overall, and 78% are interested in one or more emerging sexual trends (over 2x as interested as the 34% of older women).

Nearly as many Gen Z women have watched porn alone in the past year (51%) as Gen Z men (55%). The divide between Boomers (9% of women vs. 55% of men) is far wider.
Theme 04
Intro
Opening the incognito
window on porn
As much as it changes our perceptions about sex (the type we should be having and how our bodies should look and operate during it) we just can’t seem to look away.
MYTH 08
Myth
Porn turns
Porn turns men on.
men on.
Reality
It also stresses
them out.
A majority of men (50%) say porn has changed their perception of what sex should be like.

A similar majority (50%) say porn has changed their perception of how long they should last and how erect their penis should be.
Theme 05
Intro
When the costs of living and loving don’t add up
Prices are up, the desire to date is down. Economic stress has people opting out of the traditional dating scene and exploring self-love instead.
MYTH 09
Myth
The pandemic
The pandemic took a
took a toll
toll on our sex lives.
on our
sex lives.
Reality
The rising cost of
Rising cost of
living took
living took
a bigger one.
bigger one.
We all thought COVID's gloom, doom and social distancing would ruin sex and dating, but the same percentage of people were satisfied with their sex lives before and after the pandemic.

However, sex and dating are different today... because of the economy. Nearly half (42%) of respondents say that at least one economic or political event of the past year has impacted their dating and sex life, with the number one factor being the rising cost of living and energy.

15% are dating less and 13% have quit having sexual relationships altogether, saying that, with the economic and political climate the way it is, “things are already complicated enough.”
MYTH 10
Myth
Sex requires
a partner.
Reality
Sex can also be
Sex can also be a solo endeavour.
a solo endeavour.
Brits are realising solo sex has its benefits and more are turning to themselves for sexual satisfaction–no wining, dining, dating, or partner required! Part of this movement stems from social distancing during the pandemic, but it’s also a potential result of the rising living costs in the UK.
the whitepaper
Explore the full report.
3,688 participants, a ton of questions, 10 myths debunked, one major deep dive.
*The report is based on results from a 3,688-person online survey in the UK, conducted in November 2022, of 3,500 nationally representative adults between 18 and 65 years old and 396 Hims & Hers customers (246 from the nationally representative sample and an additional 150 from Hims & Hers customer list). Findings were analysed using 40 different demographic and psychographic cuts, including gender, age, region, race and ethnicity, relationship status, and sexual orientation (heterosexual, bisexual, gay, lesbian, pansexual, asexual, queer, etc.).